Tag Archives: DSLR

Sony’s excuse for not including video in the new A500/A550/A850 DSLRs

Writers from the Spanish photography website quesabesde.com had a play with the new A500 and A550 at the Berlin IFA 2009 tradeshow and there is a very nice write-up on the site (in Spanish).

While there they collared the representative from Sony and asked the question that everyone has been asking.  How is it that, when the likes of Canon and Nikon are bringing out new video-capable DSLRs every other week, Sony for all its pedigree in consumer video can contrive to bring out stunning new cameras that pack in every conceivable feature bar video?

This is an excerpt from quesabesde’s article and my translation below.

“Sin ánimo de resultar cansinos con este tema, una vez repasada la apabullante lista de prestaciones y novedades de la nueva pareja Alpha no dejamos pasar la ocasión de preguntar a uno de los representantes de Sony por la ausencia de la función de grabación de vídeo en el cuadro de especificaciones de los nuevos modelos. La respuesta no nos sorprende demasiado. Sony es una compañía de vídeo -nos explican- y cuando dé este paso será para ofrecer una prestación sin limitaciones en el enfoque, los controles manuales y demás parámetros. Esperemos que la espera -valga la redundancia- no se prolongue demasiado. En todo caso, nos preguntamos si esa promesa de futuro no afectará al presente de estas réflex.”

“At the risk of becoming tiresome on the subject, after reviewing the mind-boggling list of features and innovations on the two new Alphas we couldn’t pass up the opportunity to ask one of the Sony reps about the absence of video recording functionality. The answer didn’t come as much of a surprise.  Sony is a video company, they told us, and when they take that step it will be to offer a feature set without limitations on focusing, manual control and other parameters.  We hope that the wait, and we think it’s worth restating this, will not be too long.  In any event, we have to ask ourselves whether that promise for the future might not have an impact on these new DSLRs right now.”

So there you are.  You can have it when it’s perfect.  They have standards to live up to and can’t quite get there yet with a DSLR. It’s a technology thing.

Well, it certainly doesn’t make sense as a marketing strategy thing.  Sony have a very long way to go to get anywhere close to the scale of dominance that Canon and Nikon now enjoy.  Getting established Canon/Nikon shooters to switch to Sony is going to be a very hard sell. Even where Sony models match or beat the spec for a lower price, those diehards will already have made a huge investment in proprietary glass, and in any case Sony’s lens range is still fairly sparse.

Sony have quite clearly realised this and are trying to build up DSLR market share by turning their attention to photographers just making the step up to DSLRs from digital compact (point and shoot) cameras.  They are hoping to attract anyone who loves their point and shoot but wants better image quality and interchangeable lenses without necessarily having to become a photo geek.  So they produce DSLRs which do not take former compact camera owners too far out of their comfort zone.

The problem for Sony is that these same people have got rather used to getting video out of their point and shoot cameras.  The lack of video on the Sony DSLRs will be a showstopper for a large proportion of them.

The other possibility is that internal politics at Sony may be holding things up.  But that is pure conjecture on my part.  At senior executive level, Sony should be able to work out that they would be better off incorporating video now, even if it’s not 100% as they would want it, because they would sell a damn sight more units now and that would pay dividends quite quickly in terms of establishing long-term market share.

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DSLR lenses: Try before you buy?

Before I spend hard earned money on an expensive new lens I would quite like to try it out.  Sure, you can look at other people’s shots on flickr, which is more than you ever could in days of yore, but it’s still not the same thing as exploring what you can get out of the lens over a weekend.

The idea of renting a lens for a week, maybe to coincide with a trip abroad, is very attractive if the cost of hire is reasonable.

The problem is that this idea has not really caught on with non-professionals.  Maybe people just aren’t aware of the lens (and camera) rental market.  It is still almost exclusively professionals who rent specific gear for particular assignments, and so far as digital SLR equipment is concerned that means either Canon or Nikon.  Those two makes so dominate the professional market that it is not worth the rental companies carrying other brands.

The highly acclaimed Zeiss Sonnar T* 135mm F1.8

The highly acclaimed Zeiss Sonnar T* 135mm F1.8

So if I, as a Sony Alpha user, fancied trying out one or two of the highly regarded Zeiss lenses on a trip then I am out of luck.  Not to be had, at all, in the UK.

It’s not so bad in the US where outfits like lensrentals.com offer a slick web-based service, with lenses couriered to anywhere in the country, and covering a wider range of brands. The choices are far more limited in the UK, with only a couple of serious options for lens rental, London Camera Exchange and Calumet, and neither offer a service to compare to the best of the US. Nor do they cover DSLR brands other than Canon or Nikon.

It’s a shame the lens rental market is so limited.  I imagine a lot of keen amateurs might welcome the idea of short term rental, with a view to potential later purchase, if the equipment were available and the service suitably publicised.  And that goes for non-professional Canon and Nikon users too.

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I have Aperture and Shutter Priority but where’s my ISO Priority?

Digital SLR manufacturers, and for that matter DSLR buyers, are trapped in a mental strait-jacket. They can’t break clear of the design conventions, and ways of thinking about photography, that they grew up with in the days of film.

The advent of digital offers up so many possibilities and new approaches, but developments in camera design conventions are slow to catch up. That’s not to say we don’t have rapid advancement in features and capabilities. We’re in the middle of a mini revolution right now with new features emerging all the time: ever more megapixels, live view, ability to shoot at high ISO, video capability … but I’m thinking about something quite different.

The first digital SLRs looked like the manufacturers took out the film transport of an existing film camera, screwed in a digital sensor and made the minimum other changes to make the whole device work. But it still looked like a film camera and had very similar controls. Even nowadays, that hasn’t really changed. Today’s DSLRs look very closely related to their film-based predecessors and the key elements of the “user interface” (eg viewfinder, shutter, exposure controls, etc) are unchanged. We have more ancillary options now, and an LCD screen with menus to navigate through them, but the basic controls are exactly as they were.


Let’s think about exposure modes. Typically on a film SLR you would have Program Mode, Aperture Priority, Shutter Priority and Manual. On a typical current DSLR you still have those same basic modes. But does that make sense in the digital age? We now have sensor sensitivity (the ISO setting) in place of film speed, and we can change it from exposure to exposure, but we still treat it the way we did in the film era when we were constrained by film speed for a whole roll at a time.

In principle, aperture, shutter speed and ISO (or film speed) are all equally valid ways of controlling whether an image is correctly exposed. They are the three variables at our disposal for exposure control. But we are used to thinking in terms of just two, aperture and shutter speed, because we have always been able to vary these shot by shot but in the days of film the ISO was determined by the speed of the film you put in the camera. You could hardly be swapping rolls of film every other shot, so we have come to think of ISO as something pre-set, and very much the poor relation of aperture and shutter when it comes to active exposure control.

And we continue to think that way, even though in the digital era we have as much freedom to change ISO between shots as we do aperture and shutter speed. In particular, ISO is something you generally have to set manually. It is not something you could choose to be set automatically by the metering system, for each exposure individually, leaving you to set one or both of aperture and shutter speed. Nikon do now offer something called “auto ISO” with some of their cameras. It works a bit like this but only in combination with shutter priority, and it is presented as a special mode. ISO is not treated properly on a par with aperture and shutter speed.

Does this then mean we should have three modes: Aperture Priority, Shutter Priority and ISO Priority? Actually, no. Under our new paradigm we choose 2 out of 3 variables to set explicitly, the other being left to “float” and ultimately determined for us by the light level. But it gets long-winded to refer to say Aperture+ISO priority or Aperture+Shutter priority. Easier to label the mode by the one variable which is NOT getting priority, so Aperture+ISO priority equates to “floating Shutter”, Aperture+Shutter priority equates to “floating ISO” and Shutter+ISO equates to “floating Aperture”.

There we are. In the camera of the future we get Program, Floating Aperture, Floating Shutter, Floating ISO and Manual.

Or do we? Maybe we want to set the Aperture but leave the camera electronics to set both the Shutter and ISO in a kind of semi-Program mode. This leads me to a better suggestion. We have just two buttons to control exposure mode. One is labelled “Clear Settings” and the other toggles between “auto exposure” and “manual”.

It works like this. You ensure the camera is on “auto exposure” and click “C” to ensure you have no explicit exposure settings. The camera is then effectively in what we would now think of as “Program Mode” and therefore controls all exposure settings for you. At any time you can override any of the aperture, shutter and ISO settings. The camera remembers and uses as many settings as you give it but for up to two variables only. If you had last exercised control over say ISO and then aperture this would cause the shutter speed to be determined automatically in accordance with subject light levels. But if you then explicitly also set a shutter speed the camera would use both it and the chosen aperture (being the last two variables you explicitly took control of) but discard your earlier ISO choice, leaving the latter to be determined by the light level, and so on.

So at any time, your last two explicit choices out of aperture, shutter and ISO would be used, and the other would float. Simple and intuitive. Change the things you most care about and the camera will worry about whatever you least care about. If you want to go back to explicit control of only one variable, you just press the C button to clear your explicit variable settings, then start again.

This leaves you free to fiddle around with aperture if you are bothered about sharpness, depth of field and controlling lens aberrations, with shutter speed if you are bothered about freezing action or eliminating camera shake, and ISO if you are bothered about colour saturation and controlling noise. You can concentrate on those aspects which are important to you for that shot and the camera takes care of the exposure. It’s a dream.

Selecting manual, as opposed to auto exposure, would work the same way except that you could set all three variables, without the oldest being discarded. The corresponding exposure might then be out of line with the one the camera’s metering system deemed to be correct, but the relevant number of stops over or under exposure would be displayed.

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